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August 2006 - Vail Resorts announced that it is purchasing wind energy equivalent to its total annual corporate electricity use, including its five mountain resorts and 125 retail locations, its lodging properties, and its new corporate headquarters in Broomfield, Colorado. Under an agreement with Renewable Choice Energy, Vail Resorts will purchase about 152 million kWh of renewable energy certificates (RECs) from wind energy facilities located in several states, making it the second-largest corporate buyer of wind energy nationally. The company also announced a Ski With the Wind promotion, which offers a free one-day ski lift ticket to families who commit to a one-year purchase of wind power for their residences.
News Release - Vail Resorts Chooses Wind Power for 100% of Electricity Use - Becomes Second Largest Corporate Wind Power Purchaser in U.S.
News Article - Change in the Air
January 2006 - Whole Foods Market, the nation's largest natural and organic foods supermarket, announced that it is purchasing renewable energy certificates (RECs) to offset 100% of the electricity used in all of its stores. The purchase, totaling 458 million kWh of wind energy annually, makes Whole Foods the leading corporate purchaser of green power in the United States, according to the U.S. Environmental Protection Agency's Green Power Partnership. Whole Foods also becomes the nation's first Fortune 500 Company to be entirely green-powered. The RECs are being supplied by Renewable Choice Energy (RCE).
News Release - Whole Foods Market Makes Largest Ever Purchase of Wind Energy Credits in United States
News Article - Whole Foods Goes with the Wind
News Article - Whole Foods Commits to Wind Energy
RCE Contact: Quayle Hodek (303) 468-0405 x224
November 2005 - The City of Boulder, Colorado announced that it exceeded its goals for a recent campaign designed to increase the number of residents and businesses purchasing green power. During the roughly two-month "Wind Power Challenge," 1,150 customers signed up to purchase wind power from local renewable energy suppliers, far exceeding the campaign's goal of 500 new subscribers. When combined with the more than 5,700 pre-existing green power customers, about 16% of the city's residents and businesses now purchase green power. Collectively, these purchases represent nearly 5% of the community's total electricity needs.
Due in part to the success of the challenge, which was sponsored by the city and local non-profit Western Resource Advocates, the U.S. Environmental Protection Agency's Green Power Partnership has designation the city a "Green Power Community," making Boulder the first community in Colorado to receive this distinction.
The following local renewable energy suppliers participated in the city's wind power challenge: Clean and Green; Community Energy, Inc.; Renewable Choice Energy; and Xcel Energy through its Windsource program.
News Release - Boulder exceeds goals of Wind Challenge; Becomes Green Power Community
News Release - City of Boulder challenges community to increase wind power purchases
Western Resource Advocates Contact: Susan Innis, (303) 444-1188, ext 221
City of Boulder Contacts:
Carolyn Weinreich, Office of Environmental Affairs, (303) 441-1914
Jodie Carroll, Media Relations, (303) 441-3155
October 2004 - Horizon Organic, the leading U.S. manufacturer of certified organic foods, announced that it will purchase wind energy credits to replace all of the electricity used in its operations beginning in 2005. The company follows the lead of its sister brand, White Wave, which will purchase nearly 25 million kWh of wind energy in 2004 to cover the electricity needed for its entire product supply chain. White Wave received a Green Power Leadership Award for green power purchasing in 2003 and a Green Power Partner of the Year Award in 2004. Both Horizon Organic and White Wave are subsidiary companies of Dean Foods Company.
News Release - Horizon Organic Joins White Wave in Using Renewable Energy Source for 100% of Operations
April 2003 - Duke University has teamed with Renewable Choice Energy, a renewable energy certificate marketer, to issue a green power challenge to its students. The university has agreed to match student purchases of wind power up to 1.25 million kWh annually. Funding for the program comes from savings generated by a cooperative energy conservation effort between the university and Environmental Alliance, a student organization committed to promoting the implementation of sustainable practices at the university. The student group is conducting events during the month of April to promote the challenge.
News Release - Duke University Challenges Students to Purchase Wind Power
Renewable Choice Energy Contact: Kris Lotlikar (303) 652-0770
February 2003 - White Wave, a leading manufacturer of soy milk and other soy-based foods, announced that it has contracted to purchase wind energy certificates equivalent to 100% of the electricity used in its manufacturing operations. The company will purchase a total of 20 million kilowatt-hours of "green tags" this year from two renewable energy suppliers — Renewable Choice Energy and Bonneville Environmental Foundation. The White Wave commitment represents the largest single U.S. purchase of wind energy to supply a company's entire electricity needs.
The wind energy will be supplied from wind farms in several different states, including Iowa, Oregon, Texas, Washington, and Wyoming. The company estimates that the wind energy purchase will increase its expenses by several hundred thousand dollars per year. White Wave is also encouraging consumers to purchase wind energy by providing links off of their corporate Web site.
News Release - White Wave Invests in Wind to Fuel Soy Manufacturing
News Article - Soy company to reap power from the wind - No longer online at denverpost.com
News Article - Boulder's White Wave has gone with the wind - No longer online at rockymountainnews.com
News Article - White Wave lifted by wind - No longer online at dailycamera.com
News Article - White Wave invests in wind energy
More Information - White Wave Is Putting Wind to Work
May 2002 - Renewable Choice Energy (RCE), a Colorado-based marketer of renewable energy certificates, announced a partnership with Coldwell Banker Colorado Landmark, Realtors through which the real estate company will offer RCE's American Wind certificate product to its home-buying clients. The RCE product, which represents the environmental attributes of Texas-based wind energy generation, recently received Green-e certification.
News Release - Coldwell Banker Colorado Landmark, Realtors and Renewable Choice Energy Announce Agreement To Market American WindTM Energy To Homebuyers - No longer online
RCE Contact: Kris Lotlikar (303) 652-0770
February 2002 - Renewable Choice Energy (RCE), a new Boulder, Colorado-based green power marketer, is offering renewable energy certificates for sale to consumers nationwide. The company is offering two products: American Wind, a 100% new wind energy option supplied primarily from Texas-based wind resources, and EcoChoice, a blend of 10% new wind resources and 90% existing renewables. The American Wind product is sold for 2.5¢/kWh and EcoChoice for 1.8¢/kWh.
RCE backs all purchases with tradable renewable energy credits (T-RECs) that verify the source of the energy. Customers are issued renewable energy certificates that document their energy purchase, including all avoided pollution, and do not switch from their current electricity supplier. The company is using grassroots marketing, including direct sales and community events, to promote its products.
More Information - New Company Brings Renewable Energy to Homes Nationwide Grassroots Marketing Approach Educates Consumers
RCE Contact: Kris Lotlikar (303) 652-0770
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